Xavier Square, Bhubaneswar – 751 013, Odisha

Tel: 0674-3012345   Fax: 0674-2300995

E-mail: media-oc@xim.edu.in,

Web: http://www.ximb.ac.in

PRE-EVENT PRESS RELEASE

COMMUNIQUÉ 2021 – ANNUAL MEDIA CONCLAVE

10^th October

Xavier Institute of Management, Bhubaneswar is delighted to announce its annual media conclave Communiqué is scheduled for the 10^th October 2021.

IlluminatiX – the Media and PR Cell of XIM conducts Communiqué every year which hosts prominent names in the media and business as they share their knowledge and experience with the audience. As we geared up for Communiqué, we saw, especially throughout the pandemic, social media, trends, and ideas spread like a well-arranged stack of dominoes. Keeping that in mind, Communiqué 2021 has been themed “Domino Effect PR: Communication in the hands of the masses”.

Any information released to the world can create ripples and just like a well-arranged set of dominoes, leads to a chain reaction that could alter the landscape of media and PR. Today, the PR of an organization is at the fingertips of every customer, stakeholder, and spectator. This year’s theme revolves around how the changing landscape of PR, how the cause and effect of top-to-bottom and bottom-to-top channels of communication and how the deconstructed media enabling empowerment in the hands of the masses are affecting brands across the world and how they leverage this opportunity to build a stronger PR base in the eyes of the masses.

The 8^th edition of Communiqué will host an esteemed panel of Mr. Samir Kapur (Director at Adfactors PR Communication Consultant), Ms. Bhavya Sharma (Associate Director, PR & Communications, Urban Company), Mr. Mudassar Hossain (Managing Partner, Ogilvy), and Mr. Prashant Sukhwani (Head of Brand & Communication, Burger King Corporation). These panelists bring vast experience from their respective domains. They will share valuable insights into the changing landscape of PR over the years and how they have stacked the dominos of such a delicate mechanism to ensure their brands stay on top of the chain. They bring with them their experience of leveraging situations which demand improvisation and understanding trends of the stakeholder relationships with each other and how it goes on to impact every brand connected in the chain.

About XIM University

 XIM University, erstwhile known as Xavier University, was established in accordance with the Xavier University Act 2013 and was inaugurated on 7th July 2014. The University is India’s first digital University and an institution of higher learning for imparting professional and technical education. It is a self-financing institution of higher learning for imparting professional and technical education. XIM offers its Masters in Business Management through its flagship school, XIM, Bhubaneswar. It also offers Masters in Human Resource Management through Xavier School of Human Resource Management, Rural Management through Xavier School of Rural Management, Sustainability Management through Xavier School of Sustainability and graduate programme in commerce through Xavier School of Commerce. Apart from these, it has proposed to set up other schools of higher learning in various areas like Public Policy, Sustainability, Media & Communications, Finance, Education and Centers of Research in Public Policy & others.

About XIM, Bhubaneswar

Xavier Institute of Management, Bhubaneswar, a 33 years old business school of global repute is the Flagship School of Xavier University. Inspired by the Jesuit spirit of ‘Magis’, or excellence, XIM Bhubaneswar strives to be a premier institute globally recognized for management education, training, research, and consulting that help build a just and humane society. The Institute today has become widely recognized for its excellence in imparting management education. It is counted among the leading management institutions in the country.

 For more information please contact:

IlluminatiX, Media & PR Cell of XIM, Bhubaneswar

Email: media-oc@xim.edu.in

Phone No: 9674643954

The One Year Full Time MBA started at XIMB in 2013. How has the course shaped up two-years down the line?

In the One year Full-time Executive MBA 2014-15 batch, there were 15 students in the starting year. In the current 2015-16 batch, 30 students have enrolled. This shows that the demand for this one year executive program has increased since the number of applicants and the number of students enrolled doubled in numbers from the second year itself.

What is the class profile of the participants?

There are 30 students  in the current class out of which there are 21 men and 9 women.  The average age of the class is 27 years while average work experience is 6 years. 67% of the class comes from an IT services background, while 23% come from manufacturing, 7% from banking and 3% from the media sector. 

What are the core activities undertaken by students over the year that prepare them for returning to the corporate world as leaders.

XIMB is known for its excellent teaching rigor and world-class faculty quality. It is ensured that the students get adequate theoretical knowledge and practical skills in various disciplines and acquire advanced knowledge in two of their chosen functional areas. In addition leadership talks by various experts are organized.

Well-known experts from industry interact with the students making them aware of the emerging trends in the industry and get them close to the ground realities of the corporate world. A balanced mix of class-room teaching and beyond class room learning enable them to get prepared for accelerated career growth.

Globally, MBA courses (all of which typically require substantial work ex) focus on imparting practical knowledge needed for mid management roles, while pre-experience masters courses are theoretical and focused on prepping students for their first corporate stint. XIMB’s One Year Full Time MBA requires students to have at least 3 years of prior work experience unlike the longer running two-year course that is open to freshers. How did XIMB go about developing the curriculum for the One Year Full Time MBA? 

The one year full time program curriculum is structured similar to, and is as rigorous as the regular two year full time MBA program.   It is spread over four terms during one year.  Working professionals are encouraged to take one year leave/sabbatical/lien from their current organizations and return to the same organization after completing the program and obtaining an MBA (Executive) Degree.

Information and feedback are collected from students, faculties, experts and recruiters to update the course curriculum to make it compatible to present changing environment of the global market. Though the structure is similar we focus more on case based teaching and delivery is more suited towards students with work experience.

Are placement services provided by the institute for the graduates of the One Year Full Time MBA? What have been the career outcomes for the graduating classes?

Though placement options are not provided to the students, but students have their own placement committee and they contact different organizations to carry out placement activities.

Many students have joined this course by availing sabbatical leave to pursue their higher studies to have better career progression or to have options switch to other jobs. Out of the 15 students who joined in 2014-15 batch, 6 students have switched to other companies and rest of them have joined back to their current companies.

Many companies like Khazana group, Reliance Jio Info comm. Limited, OLA cabs, Dazo, Genora Info tech Pvt. Ltd., L&T Info tech etc., have already shown interest to employ executive MBA students.

XIMB is one of the few top ranked B-Schools located in Odisha. Do students face any challenges being away from the commercial centers of Delhi, Mumbai and Bangalore?

Bhubaneswar has already been given the smart city status. Many IT companies have already shown interest in starting their office and services from Bhubaneswar, Odisha. Bhubaneswar is considered to be the future IT hub of India. Since 67% of the present batch is from IT sector they can get better placement opportunity than other cities.

Anything else you would like to share about the course at XIMB with our audience?

At XIMB, the one year MBA (Executive) program with treated with distinction. The program headed by an Associate Dean with a separate office set-up to facilitate the students in their academic, research and other campus related activities. Campus accommodation is provided to the students and since many of the faculty members reside in same campus, the atmosphere at the institute is very homely. All the students get a feeling of living in a home away from home here and it helps them a lot in managing the academic rigor. The Jesuit values and cultures are something unique to XIMB.