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		<title>Admission Open for One Year MBA (EPGP) at IIM Indore, Apply by December 15</title>
		<link>https://www.oneyearmba.co.in/admission-open-for-one-year-mba-epgp-at-iim-indore-apply-by-december-15/</link>
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		<dc:creator><![CDATA[Our Correspondent]]></dc:creator>
		<pubDate>Fri, 25 Oct 2019 05:43:04 +0000</pubDate>
				<category><![CDATA[IIM Indore]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[IIM I]]></category>
		<guid isPermaLink="false">https://www.oneyearmba.co.in/?p=20765</guid>

					<description><![CDATA[Admission is open for the full-time One Year MBA (EPGP) program 2020-21 at IIM Indore with the last date for submission of application forms on December 15. EPGP Indore: Program Highlights The Executive Post Graduate Program in Management (EPGP) is designed for professionals with work experience to enhance their knowledge, skills and capabilities essential for [...]]]></description>
										<content:encoded><![CDATA[<p><span style="font-size: 12pt; color: #000000;"><strong>Admission is open for the full-time One Year MBA (EPGP) program 2020-21 at IIM Indore with the last date for submission of application forms on December 15.</strong></span></p>
<h1>EPGP Indore: Program Highlights</h1>
<p><span style="font-size: 12pt; color: #000000;">The Executive Post Graduate Program in Management (EPGP) is designed for professionals with work experience to enhance their knowledge, skills and capabilities essential for managing and leading organizations.</span></p>
<p><span style="font-size: 12pt; color: #000000;">The program, accredited by <strong>Association of MBAs</strong> (AMBA), has, in addition to a comprehensive functional core module, elective courses aligned with the industry concentration such as Analytics, BFSI, e-Commerce, Operations &amp; Strategy, etc.  It also includes an International Immersion Program as well as a complete elective course on Advanced Analytics.</span></p>
<blockquote><p><span style="font-size: 12pt; color: #000000;">The application window remains open from September 5 to December 15, 2019. You should submit the online application by the deadline and pay the online non‐refundable / non-transferable application processing fee of Rs 5,900 (including GST) for Indian nationals and US$118 (including GST) for foreign nationals.</span></p></blockquote>
<h2>EPGP Indore: Eligibility Criteria</h2>
<p><span style="font-size: 12pt; color: #000000;">EPGP is open to all nationalities. You should have a Bachelor’s Degree or its equivalent in any discipline with minimum 50% marks. A valid GMAT score (within 5 years from the date of the application deadline date) is needed.</span></p>
<p><span style="font-size: 12pt; color: #000000;">The applicant should have a minimum of 5 years of managerial / entrepreneurial / professional experience after graduation as on the application deadline date. You should mention only full-time paid work experience after obtaining a Bachelor’s degree. You should not include training / project work done as an integral part of any curricular requirement.</span></p>
<h2>EPGP Indore: How to Apply</h2>
<p><span style="font-size: 12pt; color: #000000;">The application window remains open from September 5 to December 15. 2019. You should submit the online application by the deadline and pay the online non‐refundable / non-transferable application processing fee of Rs 5,900 (including GST) for Indian nationals and US$118 (including GST) for foreign nationals.</span></p>
<p><span style="font-size: 12pt; color: #000000;">Interview of shortlisted candidates will be conducted at various locations including Bengaluru, New Delhi, Indore, Kolkata, Mumbai and Skype, depending on the number of candidates from that region.</span></p>
<h2>EPGP Indore: Selection Process</h2>
<p><span style="font-size: 12pt; color: #000000;">Short-listing of candidates for the Personal Interview (PI) will be on the basis of GMAT score and/or any other criteria as decided by the admission committee for that academic year. Announcement of PI shortlist will be on December 21, 2019.</span></p>
<p><span style="font-size: 12pt; color: #000000;">Those not meeting the minimum performance in any of the PI parameters set by the Admissions Committee will not be considered for the next stage of the selection process.</span></p>
<p><span style="font-size: 12pt; color: #000000;">The merit list will be based on Composite Score and the provisional admission offers will be made. The composite score is calculated on 50% weight for GMAT scores and 50% for a personal interview.</span></p>
<p><span style="font-size: 12pt; color: #000000;">The selected candidates will deposit a non-refundable commitment fee of Rs 1,00,000 plus Applicable tax. This fee should be paid at the time of acceptance of the provisional admission offer.</span></p>
<p><span style="font-size: 12pt; color: #000000;">The interviews dates will be on December 28 and 29. Provisional admission offers will be on January 10, 2020. The last date for accepting offers will be on January 31, 2020. The program registration will be on April 20 and classes will commence on April 21, 2020.</span></p>
<h2>EPGP Indore: Program Fee &amp; Payment Schedule</h2>
<p><span style="font-size: 12pt; color: #000000;">The program fee (including commitment fee) will be Rs 20,00,000 plus applicable tax for Indian nationals and US$49,950 plus applicable tax for foreign nationals.</span></p>
<p><span style="font-size: 12pt; color: #000000;">You have the option of paying the balance fee of INR 19, 00,000 plus applicable tax can be paid fully at the time of registration.</span></p>
<p><span style="font-size: 12pt; color: #000000;">The option of paying the balance fee in three installments is also available. In such cases, you are expected to provide an irrevocable bank guarantee valid up to 22 February 2021 for Rs 10,00,000 with the first installment.</span></p>
<p><span style="font-size: 12pt; color: #000000;">The first installment of Rs 9,00,000 plus applicable tax is to be paid on or before the registration day on April 20, 2020. The second installment of Rs 7,00,000 plus taxes is to be remitted before September 21, 2020 and the third installment of Rs 3,00,000 plus taxes before December 21, 2020.</span></p>
<p><span style="font-size: 12pt; color: #000000;">The fee includes tuition, course material, access to library facilities, network/computer charges, lodging and boarding. All expenses towards International travel, visa, passport, lodging and boarding (international) etc. would have to be borne by the candidate. Expenses towards academic input (international) are included in the fee.</span></p>
<p><span style="font-size: 12pt; color: #000000;">Source <a href="https://www.iimidr.ac.in/academic-programmes/executive-post-graduate-programme-in-management-epgp-2/admissions/">1</a></span></p>
<p><span style="font-size: 12pt; color: #000080;"><strong>Got a comment, question or input? Share it below!</strong></span></p>
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		<title>IIM Indore Extends Deadline for EPGP Applicants With GMAT Scores</title>
		<link>https://www.oneyearmba.co.in/iim-indore-extends-deadline-date-for-epgp-applicants-with-gmat-scores-till-december-31-class-profile-minimum-gmat-eligibility-score-needed-for-1-year-executive-mba-iim/</link>
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		<dc:creator><![CDATA[Our Correspondent]]></dc:creator>
		<pubDate>Mon, 12 Dec 2016 06:22:58 +0000</pubDate>
				<category><![CDATA[IIM Indore]]></category>
		<category><![CDATA[EPGP]]></category>
		<category><![CDATA[EPGP admission]]></category>
		<category><![CDATA[IIM I]]></category>
		<category><![CDATA[One year MBA at IIMs]]></category>
		<guid isPermaLink="false">http://www.oneyearmba.co.in/?p=12563</guid>

					<description><![CDATA[The Indian Institute of Management Indore (IIMI) has extended the last date of receipt of application for the 2017-18 session of the Executive Post Graduate Programme in Management (EPGP) to December 31, 2016 for candidates with GMAT scores while for applicants with CAT scores the deadline remains January 15, 2017. Meanwhile, IIMI has released the [...]]]></description>
										<content:encoded><![CDATA[<p><strong><span style="font-size: small;">The Indian Institute of Management Indore (IIMI) has extended the last date of receipt of application for the 2017-18 session of the Executive Post Graduate Programme in Management (EPGP) to December 31, 2016 for candidates with GMAT scores while for applicants with CAT scores the deadline remains January 15, 2017.</span></strong></p>
<p class="western" lang="en-GB">Meanwhile, IIMI has released the fist list of 51 successful candidates for EPGP 2017-18 batch.</p>
<p class="western" lang="en-GB"><span style="font-size: small;">The one-year EPGP is the only management program to be accredited by Association of MBAs (AMBA) as an MBA program at IIMI. </span><span style="font-size: small;">The full time residential program is for executives with work experience who want to enhance knowledge, skills and capabilities essential for managing and leading organizations. </span></p>
<h4 class="western" lang="en-GB"><span style="font-size: small;">Class Profile</span></h4>
<p class="western" lang="en-GB"><span style="font-size: small;">The current EPGP batch has participants with an average age of 31 years and average work experience of 8.5 years. The 41-member class comprises 4 females and 37 males.</span></p>
<p class="western" lang="en-GB"><span style="font-size: small;">In Industry experience, 34% are from the IT sector, followed by Energy &amp; Petroleum at 15% and Automobile at 10%. Consulting, Manufacturing and Infrastructure constitute 7% each.</span></p>
<h4 class="western" lang="en-GB"><span style="font-size: small;">Program Details </span></h4>
<p class="western" lang="en-GB"><span style="font-size: small;">In addition to a comprehensive functional core module, there are elective courses aligned with the industry concentration identified for the programme such as Analytics, BFSI, e-Commerce, Operations &amp; Strategy, etc.</span></p>
<p class="western" lang="en-GB"><span style="font-size: small;">The program is designed not only to leverage the experience of the participants but also to be aligned with the industry concentrations identified for EPGP.</span></p>
<p class="western" lang="en-GB"><span style="font-size: small;">The core courses provide a general management perspective at an elevated pitch compared to the 2-year Post Graduate Program (PGP). </span><span style="font-size: small;">The participants are expected to possess data analytical skills along with an understanding of management science in decision making process.</span></p>
<p class="western" lang="en-GB"><span style="font-size: small;">They must have interpersonal awareness and ability to work in teams. </span><span style="font-size: small;">They should be effective communicators with an awareness of legal and financial environment of business</span></p>
<p class="western" lang="en-GB"><span style="font-size: small;">The participants should possess an understanding of the ethical dimensions of management decision making, integrated and strategic thinking and awareness of global issues affecting business.</span></p>
<h4 class="western" lang="en-GB"><span style="font-size: small;">Program Highlights</span></h4>
<p class="western" lang="en-GB"><span style="font-size: small;">Spread over 700 classroom contact hours, the program has five weeks of International Immersion at McCombs School of Business, University of Texas, Austin.</span></p>
<p class="western" lang="en-GB"><span style="font-size: small;">More than 50 electives are offered on Finance, Marketing, Data Analytics and Economics. </span><span style="font-size: small;">Regular Guest Lectures and conferences with industry leaders enable participants to visualize disruptive advancements and future challenges.</span></p>
<p class="western" lang="en-GB"><span style="font-size: small;">Compulsory courses on spreadsheet modelling, management communication, financial accounting etc. are offered by Harvard Business School. </span><span style="font-size: small;">Data analytical skills along with an understanding of management science in decision making process are also imparted.</span></p>
<h4 class="western" lang="en-GB"><span style="font-size: small;">Eligibility Criteria</span></h4>
<p class="western" lang="en-GB"><span style="font-size: small;">The candidate must have a Bachelor’s degree or its equivalent in any discipline and a valid CAT /GMAT score (obtained between January 1, 2012 and December 31, 2016).</span></p>
<p class="western" lang="en-GB"><span style="font-size: small;">The applicant should also have minimum 5 years of managerial/ entrepreneurial/ professional experience after graduation as on December 31, 2016.</span></p>
<h4 class="western" lang="en-GB"><span style="font-size: small;">Selection Process / Interview</span></h4>
<p class="western" lang="en-GB"><span style="font-size: small;">Interview of short listed candidates will be conducted at various locations depending on the number of candidates from that region. Short-listing of candidates for interview will be done based on a number of criteria like CAT / GMAT score, Academic performance, work experience etc, or as decided by the admissions committee.</span></p>
<h4 class="western" lang="en-GB"><span style="font-size: small;">Selection and Registration for the programme:</span></h4>
<p class="western" lang="en-GB"><span style="font-size: small;">After the interviews are conducted, all short listed candidates will be sent admission offers which can only be deemed accepted by the candidate if the institute receives an acceptance letter along with a payment of commitment fee of Rs. 1,00,000 (Rs One Lakh only) plus Service tax within the stipulated time period mentioned in the offer letter. </span></p>
<p class="western" lang="en-GB"><span style="font-size: small;">All the selected candidates have to register for the programme by April 17, 2017.</span></p>
<h4 class="western" lang="en-GB"><span style="font-size: small;">Program fee</span></h4>
<p class="western" lang="en-GB"><span style="font-size: small;">Indian Nationals: INR 18,00,000.00 + Service Tax</span></p>
<p class="western" lang="en-GB"><span style="font-size: small;">Foreign Nationals: US $45,000 + Service Tax</span></p>
<p class="western" lang="en-GB"><span style="font-size: small;">Programme fee of Rs. 18,00,000 + Service Tax may be paid in three instalments with an irrevocable bank guarantee.</span></p>
<p class="western" lang="en-GB"><span style="font-size: small;">If paid in instalments (candidates are expected to provide an irrevocable bank guarantee valid up to February 17, 2018 for INR 10,00,000 (Rupees Ten lakhs only) with the first instalment :-</span></p>
<p class="western" lang="en-GB"><span style="font-size: small;">A commitment fee of INR 1,00,000 + Service Tax is to be paid at the time of acceptance of offer.</span></p>
<p class="western" lang="en-GB"><span style="font-size: small;">First Instalment – On the day of Registration, April 17, 2017, INR 7,00,000 + Service Tax</span></p>
<p class="western" lang="en-GB"><span style="font-size: small;">Second Instalment – Before September 17, 2017, INR 7,00,000 + Service Tax</span></p>
<p class="western" lang="en-GB"><span style="font-size: small;">Third Instalment – Before December 17, 2017, INR 3,00,000 + Service Tax.</span></p>
<p class="western" lang="en-GB"><span style="font-size: small;">The fee includes tuition, course material, access to library facilities, network /computer charges, lodging and boarding. All expenses towards International travel, visa, passport, lodging and boarding (international) etc. would have to be borne by the candidate. Expenses towards academic input (international) are included in the fee. All payments are to be made by RTGS/NEFT</span></p>
<p class="western" lang="en-GB"><span style="font-size: small;">Application processing fee of Rs.5,000 is to be deposited in the form of online transfer/Net banking favouring “Indian Institute of Management Indore” and the payment details to be submitted along with the filled in application form.</span></p>
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		<title>IIM Indore&#8217;s MBA Class Of 2017: 8.5 Years Avg. Work Ex, Students From Deloitte, Symantec, L&#038;T</title>
		<link>https://www.oneyearmba.co.in/iim-indore-executive-mba-iim-indore-one-year-mba-1-year-mba-class-profile-2017-boasts-8-5-years-average-work-experience-students-deloitte-symantec-csc-it/</link>
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		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Thu, 05 May 2016 01:30:09 +0000</pubDate>
				<category><![CDATA[IIM Indore]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[EPGP]]></category>
		<category><![CDATA[IIM I]]></category>
		<guid isPermaLink="false">http://www.oneyearmba.co.in/?p=10785</guid>

					<description><![CDATA[Indian Institute of Management Indore (IIM I), launched the eighth batch of its one-year full-time MBA (Executive Post Graduate Programme in Management &#8211; EPGP), on April 18, 2016. The Class of 2017 comprises of 41 talented students with an average work experience of 8.5 years at companies such as Deloitte, Symantec, L&#38;T and CSC. The [...]]]></description>
										<content:encoded><![CDATA[<p><span style="color: #000000;"><strong>Indian Institute of Management Indore (IIM I), launched the eighth batch of its one-year full-time MBA (Executive Post Graduate Programme in Management &#8211; EPGP), on April 18, 2016. The Class of 2017 comprises of 41 talented students with an average work experience of 8.5 years at companies such as Deloitte, Symantec, L&amp;T and CSC.</strong></span></p>
<p><span style="color: #000000;">The inauguration event commenced with traditional lamp lighting followed by the welcome address by Pranav Dubey, corporate relation office at EPGP IIM Indore. Dean (Academic), Professor Ganesh K Nidugala also addressed the participants and briefed them on the course.</span></p>
<p><span style="color: #000000;">The inauguration address was delivered by <strong>Arvind Mahajan, Partner and National Head – Energy, Infrastructure and Government: Senior independent Director of KPMG India Board. </strong></span></p>
<p><span style="color: #000000;">With a rich experience of more than 30 years, Arvind Mahajan emphasized how important self-renewal is in one’s career. He welcomes the participants move to re-invent themselves by focusing on continuous learning. He told the gathering that industry is changing rapidly, and that everyone today needs to grow quickly to adapt to this fast changing scenario.</span></p>
<p><span style="color: #000000;">Interestingly, the guest of honour at the event, <strong>Sujai Sen, Head of Strategy, CSI ADM Ericsson </strong>graduated from the same programme at IIM Ahmedabad (called PGPX) in 2011.</span></p>
<p><span style="color: #000000;">Speaking at the EPGP inauguration, Sen said “Don’t rely on your past laurels; It’s a year of reinvention and rejuvenation. Start fresh and embrace the change”.</span></p>
<p><span style="color: #000000;"><strong>ALSO READ:</strong></span> <a href="http://www.oneyearmba.co.in/rs-48-lakh-highest-rs-18-64-lakh-average-salary-for-iim-indore-one-year-mba-class-of-2014-placements-report-executive-mba/">Rs 48 Lakh Highest Domestic Salary For IIM Indore’s One Year MBA Class of 2014 &#8211; Highest Ever Recorded Salary At IIM I</a></p>
<p><span style="color: #000000;">In a brief address, he set the expectation of the one-year program by highlighting his own experience while pursuing the one-year MBA course at IIM A. The key take away from his address was the ABCD of making most of the program:</span></p>
<p><span style="color: #000000;"><strong>A</strong> &#8211; Always have a bigger picture in your mind</span></p>
<p><span style="color: #000000;"><strong>B</strong> &#8211; Be open to challenges and new experiences</span></p>
<p><span style="color: #000000;"><strong>C</strong> &#8211; Collaborate, collaborate, collaborate</span></p>
<p><span style="color: #000000;"><strong>D</strong>&#8211; Develop and nurture your relationships with others</span></p>
<p><span style="color: #000000;">OneYearMBA connected with a few students who have joined the prestigious MBA course this year to understand their motivation for leaving the corporate world to pursue a full-time MBA.</span></p>
<p><span style="color: #000000;"><strong>Sreemoyee Saha has 7+years of work experience and his last role was Senior IT Developer at Symantec Corporation.</strong> When asked about his motivation to join the course he said, &#8220;My objective for joining IIM Indore is to excel in the field of Marketing &amp; Management. I&#8217;ve been associated with IT Marketing Automation for long &amp; have facilitated my clients&#8217; efforts to maintain better CRM- in turn, maximizing their ROI. My aim is to now transform myself into a business leader. The EPGP course is the perfect way for me to move in that direction.</span></p>
<p><span style="color: #000000;"><img fetchpriority="high" decoding="async" class="aligncenter wp-image-10809 size-full" src="http://www.oneyearmba.co.in/blog/wp-content/uploads/2016/05/Launch-Presentation-EPGP-3.jpg" alt="IIM I's MBA Class Of 2017: 41 Students With 8.5 Years Avg. Work Ex At Deloitte, Symantec, L&amp;T" width="960" height="685" srcset="https://www.oneyearmba.co.in/wp-content/uploads/2016/05/Launch-Presentation-EPGP-3.jpg 960w, https://www.oneyearmba.co.in/wp-content/uploads/2016/05/Launch-Presentation-EPGP-3-300x214.jpg 300w, https://www.oneyearmba.co.in/wp-content/uploads/2016/05/Launch-Presentation-EPGP-3-768x548.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></span></p>
<p><span style="color: #000000;"><strong>Ayush Khaitan, who worked for 6+ Years in a Strategic Consulting role at Deloitte</strong> said, &#8220;I felt it was necessary for me to take some time off and invest in my personal development and an MBA seemed to be the right choice. And IIM Indore was the obvious choice not only because of its brilliant pedagogy but also because of the special emphasis they place on Analytics, which I believe is critical skill in today&#8217;s digitized world.&#8221;</span></p>
<p><span style="color: #000000;"><strong>Shantunu Roy who has 8.5 years of work-ex in Project Management at Reliance &amp; L&amp;T </strong>said,<strong> </strong>&#8220;My decision to join the one-year EPGP course at IIM Indore was based on a number of factors. One: the curriculum in <a href="http://www.oneyearmba.co.in/forum/viewtopic.php?f=17&amp;t=2280"><img decoding="async" class="alignleft size-full wp-image-10443" src="http://www.oneyearmba.co.in/blog/wp-content/uploads/2016/04/View-Forum-Discussion-2.png" alt="iim-indore-executive-mba-iim-indore-one-year-mba-1-year-mba-class-profile-2017-boasts-8-5-years-average-work-experience-students-deloitte-symantec-csc-it" width="238" height="58" /></a>the EPGP course at IIM I is very intensive one in-sync with industry trends. Two: the 5 week International Immersion module at McCombs School of Business – The University of Texas at Austin provides a holistic view of the global business environment. Three: the diversity and industry experience of the batch through which I will gain cross-functional and cross-industry learning. Four: the track record of the previous batches, which has been very good.&#8221;</span></p>
<p><span style="color: #000000;"><strong>Gitika Singh</strong> <strong>who has close to 6 years of experience in the IT Industry and joins IIM Indore from CSC India Private Limited where she was a Product Developer had this to add &#8211; </strong>&#8220;As I got comfortable with the technical aspects of my job profile, I felt an urge to also understand the business side of things. The EPGP at IIM Indore is a compact yet comprehensive MBA course to top up my techno-managerial experience, and shape me as a knowledgeable and aware leader.&#8221;</span></p>
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		<title>What Uber and Ola Are Getting Wrong</title>
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		<dc:creator><![CDATA[Our Correspondent]]></dc:creator>
		<pubDate>Fri, 27 Nov 2015 07:31:15 +0000</pubDate>
				<category><![CDATA[IIM Indore]]></category>
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		<category><![CDATA[Ankan Paul]]></category>
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					<description><![CDATA[Is surge pricing the best option for taxi aggregator companies during times of high demand? How is it that in a situation where despite the demand and availability of cabs, passengers still stay away? Ankan Paul, an MBA (EPGP) from IIM Indore argues for auctions during times of high demand and also for a cap [...]]]></description>
										<content:encoded><![CDATA[<p><span style="color: #000000;"><strong>Is surge pricing the best option for taxi aggregator companies during times of high demand? How is it that in a situation where despite the demand and availability of cabs, passengers still stay away? Ankan Paul, an MBA (EPGP) from IIM Indore argues for auctions during times of high demand and also for a cap on surge pricing.</strong></span></p>
<p><span style="color: #000000;">Demand is defined as an economic principle that describes a consumer&#8217;s desire and willingness to pay a price for a specific good or service.</span></p>
<p><span style="color: #000000;">The law of demand states that other factors being constant (cetris peribus), price and quantity demanded of any good and service are inversely related to each other. When the price of a product increases, the demand for the product will fall.</span></p>
<p><span style="color: #000000;">I have been an avid Uber user over the past few months. I feel taxi aggregators like Uber and Ola are doing a fantastic job. They have made travelling such an easy job in a city like Bangalore where transport options are limited. </span></p>
<p><span style="color: #000000;">You have a fantastic bus service here but buses ply on specific routes. Auto operators tend to cheat and haggling with them for every trip is something I would gladly avoid.</span></p>
<p><span style="color: #000000;">There is no other public transport system unlike that in cities like Mumbai or Kolkata and in such a scenario Uber and Ola pretty much came as a boon to all.</span></p>
<p><span style="color: #000000;">However, the party didn&#8217;t last long. Pretty soon the surge pricing model and on demand pricing model came into play and I had to stop taking Uber and Ola for every need.</span></p>
<p><span style="color: #000000;">I don’t think I have a problem with companies trying to monetize their product. </span><span style="color: #000000;">But at the same time companies need to be honest and transparent with their customers too &#8211; especially in the age of internet based companies, when a lot of logic and pricing analytics goes into deciding the final price of commodities and services.</span></p>
<p><span style="color: #000000;">On a busy evening in Whitefield, Bangalore, while returning from office, I wanted to take a cab. My home is around 6 kms from office. To my surprise this is what Uber threw at me:</span></p>
<p><img decoding="async" class="aligncenter wp-image-8945 size-full" title="uber-ola-wrong-uber-surge-pricing-ola-awful-bad-experience-cheating-ola-cabs-taxi-for-sure-peak-pricing-charge-rates-hours-time-overcharging-ola-coupon-code-latest-voucher-offer-hidden-charges" src="http://www.oneyearmba.co.in/wp-content/uploads/2015/11/uber-1.jpg" alt="uber-ola-wrong-uber-surge-pricing-ola-awful-bad-experience-cheating-ola-cabs-taxi-for-sure-peak-pricing-charge-rates-hours-time-overcharging-ola-coupon-code-latest-voucher-offer-hidden-charges" width="169" height="296" /></p>
<p><span style="color: #000000;">The meaning is simple – Uber is asking me to pay = 105+ 6*14.71+ 2.1* 30 = 256 INR for a 6 km trip.</span></p>
<p><span style="color: #000000;">Moreover Uber claims that the demand is surging off the charts and it is necessary for us customers to pay extra to get more Ubers on the road. </span><span style="color: #000000;">At the same time below is the situation with regards to cab availability around me:</span></p>
<p><img decoding="async" class="aligncenter size-full wp-image-8944" src="http://www.oneyearmba.co.in/wp-content/uploads/2015/11/uber-2.jpg" alt="uber-ola-wrong-uber-surge-pricing-ola-awful-bad-experience-cheating-ola-cabs-taxi-for-sure-peak-pricing-charge-rates-hours-time-overcharging-ola-coupon-code-latest-voucher-offer-hidden-charges-taxi-for-sure-taxi-4-sure-coupon-code-uber-discount-coupon-latest-2016-2015-off-late-ola-discount-code-january-February-march-april-may-june-july-august-september-october-november-december-2015-2016-2017" width="169" height="296" /></p>
<p><span style="color: #000000;">Well demand may be surging through the roof but clearly Uber doesn&#8217;t need to make an extra effort to make cabs available to me. Cabs are already there.</span></p>
<p><span style="color: #000000;">The situation didn’t improve even after waiting a while. It kept on flickering between 2.1 to 1.8 times the normal fare and clearly not many customers were biting the bait. </span></p>
<p><span style="color: #000000;">Here are a few more snapshots of the situation after 5 minutes:</span></p>
<p><img decoding="async" class="size-full wp-image-8943 alignleft" src="http://www.oneyearmba.co.in/wp-content/uploads/2015/11/uber-3.jpg" alt="uber-ola-wrong-uber-surge-pricing-ola-awful-bad-experience-cheating-ola-cabs-taxi-for-sure-peak-pricing-charge-rates-hours-time-overcharging-ola-coupon-code-latest-voucher-offer-hidden-charges-taxi-for-sure-taxi-4-sure-coupon-code-uber-discount-coupon-latest-2016-2015-off-late-ola-discount-code-january-February-march-april-may-june-july-august-september-october-november-december-2015-2016-2017" width="169" height="296" /></p>
<p><span style="color: #000000;"><img decoding="async" class="alignleft size-full wp-image-8942" src="http://www.oneyearmba.co.in/wp-content/uploads/2015/11/uber-4.jpg" alt="uber-ola-wrong-uber-surge-pricing-ola-awful-bad-experience-cheating-ola-cabs-taxi-for-sure-peak-pricing-charge-rates-hours-time-overcharging-ola-coupon-code-latest-voucher-offer-hidden-charges-taxi-for-sure-taxi-4-sure-coupon-code-uber-discount-coupon-latest-2016-2015-off-late-ola-discount-code-january-February-march-april-may-june-july-august-september-october-november-december-2015-2016-2017" width="169" height="296" />This behavior is familiar to all Bangaloreans who have seen the same thing done by auto rickshaw operators over the years. </span></p>
<p><span style="color: #000000;">Even when the autos are available they will ask for more citing that not many autos are available or simply because they feel like it.</span></p>
<p><span style="color: #000000;">It’s also similar to the situation when a onion wholesaler won’t release stocks at a lower price just because he knows that it is in demand and he can easily reduce supply to increase the price.</span></p>
<p><span style="color: #000000;">Dear Uber, this is also hoarding. Well, it’s in a new form so let’s call it cyber hoarding.</span></p>
<p><span style="color: #000000;">So what do you lose as an organization? The ever reliable Uber now suddenly isn’t so reliable anymore.</span></p>
<p><span style="color: #000000;">You never know when they will ask for a kidney for a trip to the airport when you have to catch a flight in the evening. Wouldn&#8217;t you rather go back to the traditional cab service which at least has a fare assurance?</span></p>
<p><span style="color: #000000;">Or would you choose another mode of public transport such as the green Vayu Vajra buses that take you to the airport if you are not under any time pressure. Well there are a lot of choices even now. And in the future, when the city has a better Metro service, citizens will have even more options.</span></p>
<blockquote><p><span style="color: #000000;">Another moot point is whether they have got the demand pricing model right. Clearly they are focusing on how many customers are looking for cabs in a particular region and taking it as an indicator/proxy for demand. I doubt if that is a right indicator.</span></p></blockquote>
<p><span style="color: #000000;">Uber may do well to think twice about its monetization policy of surge pricing which will force a lot of potential customers towards finding alternatives.</span></p>
<p><span style="color: #000000;">Another moot point is whether they have got the demand pricing model right. Clearly they are focusing on how many customers are looking for cabs in a particular region and taking it as an indicator/proxy for demand. I doubt if that is a right indicator.</span></p>
<p><span style="color: #000000;">While waiting for buses, I have seen people (many of whom are young professionals and daily passengers) checking out Uber for the heck of it. Also your model is clearly wrong when you see that in spite of having demand from customers and supply of cabbies, the price is causing your services to not be consumed as reflected in the above screenshots.</span></p>
<blockquote><p><span style="color: #000000;">I believe there should be an upper cap on the surge pricing. You cannot charge 500 bucks for a 5 km ride. That is simply black marketing</span></p></blockquote>
<p><span style="color: #000000;">A better model in my opinion would be one where cabs are auctioned when the demand is high. As long as there is someone bidding higher than me I don’t get the cab. That would be a fair and free marketplace where prices are dictated by demand.</span></p>
<p><span style="color: #000000;">Thirdly, I believe there should be an upper cap on the surge pricing. You cannot charge 500 bucks for a 5 km ride. That is simply black marketing. Whatever demand may there be, Ola and Uber should not to this. Well, technically they can, but the host of admirers they have accumulated so fast will then evaporate just as quickly. (Image courtesy <a href="http://egarden.asia/wp-content/uploads/2014/12/Uber-Testi.jpg" target="_blank">egarden.asia</a>)</span></p>
<p><em>Ankan Paul graduated from the One Year Full Time MBA (EPGP) at IIM Indore in 2014 and currently works as a Product Manager with L&amp;T Infotech</em></p>
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