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Brand rejuvenation: doing it right
By Amit Kumar Brand rejuvenation or refresh must occupy the largest mindshare of brand custodians…
IIM I Director picks innovative companies with global potential – Part 2
Prof. Rishikesha. T Krishnan, Director of Indian Institute of Management, Indore, India and author of 8…
THE HALO EFFECT– AJAI CHOWDHRY
In the third article in his series on entrepreneurship, Ajai Chowdhry, Founder, HCL, says Angel…
IIM I Director picks innovative companies with global potential
Prof. Rishikesha. T Krishnan, Director of Indian Institute of Management, Indore, India and author of 8…
Branding pitfalls: confusing the problem with consumer insight
By Amit Kumar Could you be confusing your brand’s problem with an insight? They look and sound deceptively…
Incubating entrepreneurship: Ajai Chowdhry
In the second article in our series on entrepreneurship, Ajai Chowdhry, Founder, HCL, debunks the…