Consumer Behaviour

Browsing: Consumer Behaviour

Chinese University of Hong Kong (CUHK)

when-8-on-10-doesnt-equal-80-on-100-how-measuring-scale-influences-how-we-perceive-scores-and-ratings-e-commerce-sales-how-consumers-judge-product-ratings-online-how-to-raise-product-ratings- how-to-get-positive-reviews-how-consumers-judge-product-ratings

By adminDecember 4, 2015 0

When 8/10 Doesn’t Equal 80/100

Numbers are often used in ratings and evaluation of products and services. But how numbers…

Does ‘Dirty’ Money Influence Consumer Spending? soiled notes germs bacteria buying behavior consumer

By adminJanuary 7, 2015 0

Does ‘Dirty’ Money Influence Consumer Spending?

Schulich School of Business Associate Marketing Professor Theodore Noseworthy and Chelsea Galoni. a PhD student…